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One of the biggest mistakes that people make when they build an Internet
business is to forget that there’s a world outside the Internet! Just because
you make money out of traffic doesn’t mean you have to source all of that
traffic online.

You should make sure that your URL is listed on all of your marketing
material: your business cards, Yellow Pages ads, flyers, envelopes, freebies
and just about anything else you can think of. You should certainly have your
site address in your email signatures.

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