Smart Adsense

Design your website to Highlight AdSense

Many websites have strong graphic elements that catch the eye —
usually at the expense of the AdSense units.

If you're using AdSense, be judicious in the selection of fonts, font size,
colors, images, tables and other visual aspects of your website.
Draw subtle attention to your AdSense units. Make them the stars of
your show!

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Make the border go!

You can more than DOUBLE your click-through's with this one simple
tweak!

Even before the Internet, ads in newspapers and magazines were marked off
with a thick, heavy border. No wonder borders and boxes have come to
symbolize advertising messages.

Ads with prominent borders make your pages look cluttered. They distract
the eye from the ad text, while marking off the ad blocks from the rest of the
content.

Google provides an extensive color palette in your administrative area (see
above). Use it to tweak the look of your ads to suit your web page.

With just one simple click, you can match the color of your ad's border with
the background color of your web page. When the border blends with the
background, it frees up loads of space. The page looks instantly neater and
the ads look more inviting.

Make sure you also pick a matching background color for the ad. The ad's
background must match the page background on which the ad will appear.
If the ad appears in a table, match the table background with the ad
background. The key is to blend the background and border color with the
page, so that the text looks like an integral part of your web content.

Don't forget to match the background color for your ad with the background
color of your web page.